Leigh Day

Working with our friends at Reality House we were asked to help develop an animation for the law firm Leigh Day to explain a bit about the history of the company and some current cases whilst intertwining those stories with their ethos and aims.

Leigh Day wanted something that visually and sonically represented them – informal, passionate and down to earth.  We bought two main things to the project that exemplified those values – firstly we got into a recording studio and interviewed Martyn Day, the co-founder of Leigh Day, to get relaxed, unscripted answers about his story, the firm and why they do what they do.  When edited down, this created a down-to-earth voiceover track – quite different to the polished voiceovers we’re used to.  The second thing we did was to create a visual style which had a welcoming and warm look to it, less sharp angles and vector graphics that we’re used to – more soft edges, paint style brushes and soft boiling textures which work well with the relaxed voiceover style.

Credits

Agency Producer
Holly Baynton
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Creative Director
Ant Mullinder
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Animation Director & Producer
Jon Hardy
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Design & Illustration
Elisa Ciocca
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Animation
Elisa Ciocca, Graeme Maguire
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Sound Design
Owen Shirley
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Character Stand-ins
James Tyler-Ward
Ezra Tyler-Ward
Jon Hardy
Lux Hunter
Elisa Ciocca
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Client
Leigh Day
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Agency
Reality House
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Production Company
Scubaboy Inc

Project Completion November 2015