The World of Difference charity pays people’s wages to develop projects around the world that aim to bring a positive change to the area they are based in, such as teaching children in the global south or helping save endangered species.
Vodafone had been running this initiative for a number of years, and they wanted to create a short animation that not only gave a brief history of the various people and charities that had been involved to date but also to encourage new participants to join the programme moving forward.
Scubaboy Inc designed the simple hand drawn characters and put them in a part hand-drawn, part vector illustrated world. We wanted to emphasise the journey aspect of the charity whilst telling an inspirational story that would both engage the viewer and hopefully encourage them to consider getting involved themselves.
The finished film was used at the ‘World of Difference’ launch event at the Tate Modern, as well as being featured on the Creative Review Feed.
Agency Creative Director
James Ward, Jon Hardy
Design and Animation
Six Degrees PR
Klein & Sons London
Project Completion September 2011