Hyundai Dealer Convention

Hyundai

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Motion Graphics, Featured

Jack Morton commissioned us to produce a number of videos and visuals for an LED light sculpture presentation for the launch of Hyundai's new range of cars in the UK.

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Videos

Hyundai Montage

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Watch video

Hyundai i40

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Watch video

Hyundai i30

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Watch video

Hyundai Veloster

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Watch video

Hyundai Show Closer

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Watch video

Details

The unique proposition in this project was a 20m wide LED sculpture (constructed from MiSTRIPs) that formed the central part of the stage design. We had to create a 2D map of the structure that we could use to design all the visuals for, along with content for the standard HD screen that was positioned in the middle of the sculpture.

The LED sculpture and the main screen were both running on a Catalyst media server which meant we were to design content that flowed between both outputs.

It was a challenging project to work on that required us to tackle both the technical challenge of understanding such a unique delivery method as well as developing stylistic stage visuals and commercial motion design that made the most of the sculpture.

In total we created 5 individual films (both spanning the sculpture and the main screen), with each piece containing a mix of existing videos and photos which we edited, modified, compositied and as well as a large chunk of brand new, specifically designed motion-graphics.

James went along to the show in the NEC to supervise the tech rehearsals and make sure the transition from our suites to the Catalyst went as planned, and the final films were mastered on-site just hours before the show went live.