Risk Technology came to us to create a film for their clever piece of technology that records data generated when you have a car crash and provides detailed analysis of that data which can then used in a variety of different ways. A description of the product and how it works could be overly complex and it could be too technical, but it was our job to make the complex simple and the technology easily understood.
We were involved from a very early stage in the production, working closely with Risk to develop a script which had to speak to both industry and public alike. We then developed a simple visual style that allowed us to demonstrate how the product works in a clear way.
Design and Illustration
Project Completion May 2013