Working with our friends at Reality House we were asked to help develop an animation for the law firm Leigh Day to explain a bit about the history of the company and some current cases whilst intertwining those stories with their ethos and aims.
Leigh Day wanted something that visually and sonically represented them – informal, passionate and down to earth. We bought two main things to the project that exemplified those values – firstly we got into a recording studio and interviewed Martyn Day, the co-founder of Leigh Day, to get relaxed, unscripted answers about his story, the firm and why they do what they do. When edited down, this created a down-to-earth voiceover track – quite different to the polished voiceovers we’re used to. The second thing we did was to create a visual style which had a welcoming and warm look to it, less sharp angles and vector graphics that we’re used to – more soft edges, paint style brushes and soft boiling textures which work well with the relaxed voiceover style.
Animation Director & Producer
Design & Illustration
Elisa Ciocca, Graeme Maguire
Project Completion November 2015